GTM Expertise

Founder GTM Patience


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Interview with Andy Feinberg, Managing Partner, Argon Ventures

In this episode, Andy Feinberg breaks down the critical role founders play in shaping the go-to-market strategy of early-stage companies. He shares why patience in product development matters, how deeply understanding customer needs can set the foundation for success, and why founder involvement in early sales is non-negotiable. The conversation explores the value of pilot programs, the traits that define successful founders, and the risks of hiring a VP of Sales too soon. At its heart, this discussion underscores the importance of building a product that truly fits the market before shifting focus to scaling revenue.

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