Feedback is a gift, they say. :) Well, if you don't know how to handle it, it may not be a gift. John learned how to handle feedback after appearing on the hit BBC show, Dragons' Den. He didn't end up earning an investment, but the experience did help shape his approach to harnessing feedback...an approach that informs his daily decision-making with his customers in over 60 countries. You'll want to take notes on his 3 steps.