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Founder of Snap Fitness Peter Taunton
Peter Taunton is a pioneer in the fitness industry. His expertise include building a franchise system, international franchising, bootstrapping a start up, expansion and roll out strategies both domestic and international.
In 2003, he had a vision for Snap Fitness: to create an affordable, 24-7, results-driven gym differentiated from the impersonal, expensive big-box experience. Today there are Snap Fitness franchises in 2,500 locations in 26 countries. And Taunton, CEO of Lift Brands, didn’t stop there
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By Jake Nicks
5
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Peter Taunton is a pioneer in the fitness industry. His expertise include building a franchise system, international franchising, bootstrapping a start up, expansion and roll out strategies both domestic and international.
In 2003, he had a vision for Snap Fitness: to create an affordable, 24-7, results-driven gym differentiated from the impersonal, expensive big-box experience. Today there are Snap Fitness franchises in 2,500 locations in 26 countries. And Taunton, CEO of Lift Brands, didn’t stop there