Today on the GBR Podcast we’re joined by Eric Porter, founder of Stria Sport, a performance-footwear brand born out of a lifelong love of sneakers and hoops. Eric takes us through how he went from athlete and sneakerhead to launching his own shoe brand, how the company is scaling through athletes (including professional basketball players and crossover into pickleball), and how Stria maintains its grounding in customer connection and community even as it grows. We’ll explore the origin story, the product development, the go-to-market strategy, and what it means to build a brand from the ground up in a crowded footwear marketplace.

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