Dan Hogan is an epic founder. He co-founded Ember, an automated accountancy and tax startup that recently raised £5m and boasts clients including thousands of small business owners and banks like HSBC.

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He's also one of my closest friends, - we clicked at a retreat I was running while at Foundrs (a community of 400 entrepreneurs in the UK), and have since lived together and seen each other's best and worst.

Dan is an incredibly wise, kind and diligent founder (he was originally an accountant after all) so this was a detailed, powerful and hilarious conversation where we dove into:

📖 Video Chapters

00:00 - Intro

02:30 - How We Met

05:03 - Ember Story

10:48 - Choosing Cofounders

18:17 - Remote Team Comms

24:18 - Key Internal Documents

37:00 - How To Connect Employees

46:15 - How Vulnerable At Work?

50:54 - Boundaries

59:00 - How To Fire With Care

01:04:02 - Pre-Firing Work

01:08:48 - Founder Resilience

01:10:56 - Building Resilience In Others

01:15:39 - Ember's Fundraise

01:21:09 - Meeting Stripe's Founder

01:23:51 - Shifts In Fundraising Market

01:29:10 - Closing Lesson

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🙋‍♂️ WHO AM I?

If we haven’t met before - Hey 👋 I’m AJ, a serial entrepreneur and community expert who believes that company building should be viewed more through the lens of relationship building.

Through my videos on Youtube, the podcast and my writing on Linkedin and in my newsletter, I share stories of successful entrepreneurs and evidence-based strategies and tools to help you create the most sustainable and fulfilling people-centric business!

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👉 Subscribe on Youtube to be first to learn from world class, inspiring entrepreneurs

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