Lock-In by HappyStack 🥞

Founder Roundtable: Acquisition Strategies That Actually Scale in 2025


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Season 3 kicks off with a heavyweight episode.
This week, we’re joined by three operators who’ve collectively spent more than £100 million on Meta in the last 18 months - and who sit behind some of the UK’s fastest-growing consumer brands.


Jack Rubin, founder of Purdy & Figg, the DTC cleaning brand now generating £50M+ in annual revenue.


Olly Hudson, a co-founder of Soar With Us, the UK’s largest DTC growth agency.


And returning fan-favourite Matt Kelly, founder of Spacegoods, back after one of our most memorable episodes.


This conversation is exactly what brand owners talk about over a pint (or three). We go deep on:


  • The real state of Meta ads right now

  • How AI is reshaping acquisition

  • Why doubling down on your influencer strategy is no longer optional

  • What it actually takes to scale a modern DTC brand in 2025


If you’re looking to sharpen your customer acquisition strategy over the next 12 months, this is the episode you’ll want to binge.

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Lock-In by HappyStack 🥞By HappyStack 🥞