What do a pandemic-forced restaurant shutdown, celebrities, Vikings meditating with cows, and the American dream all have in common? They’re all part of the Thor’s Skyr brand origin story. 

In this fascinating discussion with the Icelandic skyr company’s founder, Unnar Danielsson, we touch on brand authenticity, reimagining locale, and a host of other topics: 

• Sustainable, high-quality ingredient sourcing 
• Earning consumer trust in a health-oriented category
• Sweeteners and unique sugar alternatives, like allulose
• Social media and influencers’ role in food culture

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