What do a pandemic-forced restaurant shutdown, celebrities, Vikings meditating with cows, and the American dream all have in common? They’re all part of the Thor’s Skyr brand origin story. 

In this fascinating discussion with the Icelandic skyr company’s founder, Unnar Danielsson, we touch on brand authenticity, reimagining locale, and a host of other topics: Sustainable, high-quality ingredient sourcing Earning consumer trust in a health-oriented categorySweeteners and unique sugar alternatives, like alluloseSocial media and influencers’ role in food culture
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Founder talk: the epic tale of Thor's Skyr

The Insatiable Appetite is a podcast for people who are in the serious business of food — making it, marketing it, selling it, serving it. With each episode, The Hartman Group’s social scientists, business analysts and culinary experts give listeners more than a heaping helping of facts and insights into what’s going on with some of the hottest topics in our vibrant contemporary culture of food and beverage.

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Nutrition

Health & Fitness

Want a deeper understanding of the topics covered in our new Future of Snacking 2024 report? Hear directly from our lead researchers as they give a sneak peek of some interesting insights we uncovered, such as: How needs around Nourishment, Optimization, Pleasure and Distraction highlight a shift toward more intentional snacking choicesWhy taste goes beyond just flavor, and how different dimensions of taste play a role in the overall snacking experienceWhat consumers look for in terms of snack packaging and how it underscores the importance of convenienceAbout the report  Future of Snacking 2024 – Balancing Intent with Indulgence explores the culture of snacking and how snacking is integrated into our daily lives. Built around our proprietary Modern Snacking Framework, this report provides a foundation for identifying opportunities in product development, brand positioning, and marketing. It also examines eight major snacking categories and the attributes consumers consider most important for each. 

 Purchase your copy today to secure preferred pricing (valid through April 15, 2024).  Purchase Future of Snacking 2024 
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Future of Snacking 2024: Balancing Intent with Indulgence

You’ve probably heard us talk about Hartman Retainer Services, or HRS, quite a bit. But you might still be wondering what kind of questions we can answer — and how detailed we can get (spoiler alert: very detailed!). On this week’s podcast, Rob and Alissa from our HRS team are breaking down some examples of recent client requests and the resulting deliverables, ranging from a deep dive on functional mushrooms to an analysis of evolving consumer needs within meat and seafood occasions. 

 Listen now for a behind-the-scenes look at how we tackled these unique requests, and how this on-demand consulting service could help your organization.   Explore the benefits of HRS Want to pick Rob’s and Alissa’s brains some more? Let’s talk about how we can tailor an HRS consulting package to your unique priorities and budget. Reach out to Shelley Balanko for a demo call: shelley@hartman-group.com 
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Knowledge on Demand: Inside Hartman Retainer Services

Plus, what the Kroger-Albertson’s merger says about pricing, accessibility, variety, labor and more  Businesses face significant pressure to predict market trends accurately — almost like having a crystal ball. Although seeing into the future is impossible, you can come very close with the right insights and cultural understanding. 

 Hartman Group’s Futurecast 2024 helps guide you through discussions on major changes affecting consumer behavior so you can pinpoint trends and pockets of demand for sustained growth. 

 This week’s podcast offers an inside look at this strategic exercise, using the ongoing Kroger-Albertson's merger as a case study of the intricate challenges that Futurecast can help your business navigate. 

 Ways to engage in Futurecast 2024  This customizable exercise can be done either in-person or virtually:  Ideal for strategy setting with small groups and executive teams: Our team can facilitate an engaging interactive session focused on specific topics noted in Futurecast that are most relevant to your business. Ability to customize for larger groups (10+ participants) with breakout groups or a series of sessions. Ideal as inspiration for large teams or divisions: Our team can give a dedicated Futurecast presentation (with or without Q&A;) to inform and inspire further internal discussions and initiatives. To learn more about Futurecast and to schedule your session, reach out to Shelley Balanko: shelley@hartman-group.com 
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What’s driving demand: Inside “Futurecast 2024”

We recently had the pleasure of hosting our friend Julie O’Brien, owner of Seattle-based Firefly Kitchens, for a Trend Trek at Hartman Group’s offices. Julie shared an impressive spread of gut-loving sauerkrauts, kimchis and tonics, and taught our team more about the delicate fermentation process behind them.   In this week’s podcast, Robert and Melissa break down (pun intended) highlights and key learnings from the Trek: Our favorite bites and recipe ideas from the tastingThe benefits of fermented foods, immunity to digestion to microbiome healthChallenges faced by fermented food producers, like pasteurization requirements Plus, get our take on how the growing consumer interest in fermented foods ladders up to other trends we’re seeing in both the health and wellness and sustainability spaces. 
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Fermentative medicine: Trend Trekking with Firefly Kitchens

In this week’s episode, Alissa and Danielle are giving our listeners an exclusive sneak-peek into our new Ideas in Food report. They discuss several emerging trends and their critical implications: The increasing importance of texture and how it can enhance taste Surprising ways sound influences our perception of food Backlash toward everything being marketed as healthy or functionalIdeas in Food focuses on the cultural roots of over a dozen trends and their implications for your business. You’ll walk away confident about where you can make the greatest impact in the years ahead.  Purchase the report 
If you like these insights, subscribe to our free weekly email newsletter where we share data-packed infographics, insightful articles, food & beverage industry trends and more. 

Founder talk: the epic tale of Thor's Skyr

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