The founder’s journey can be messy, chaotic, and heartbreaking at times. Despite the stories of overnight successes we’re often fed in the media, starting and scaling a business is rarely a linear path forward. In part two of Commerce Chefs’ Founders Keepers series, Tom and Kyle share previously unreleased nuggets of wisdom from past founder guests all about the long and winding road to entrepreneurial success. They discuss the benefits of delusion in the business world, how a compelling narrative can keep a sense of purpose at the forefront, and why balance is so key for founders. The episode features raw and real clips from five founders who have seen massive success with their businesses. Sharing candid views on passion, purpose and finding joy along the way, the founders dig deep on what makes them tick and the big “why” that underscores it all.