How Not to Run a Business

Founders on Failure with Krisi Smith from Bird & Blend Tea Co. | Ep 41


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Krisi started Bird and Blend with business partner Mike knowing nothing about tea or running a business. She drew up their mission statement on a piece of paper in the pub whilst working as a ski instructor in Canada.

 

We go on the journey from the start-up, working in her parent's back bedroom to running 14 retail stores across the UK and a successful international ecommerce website.

 

Krisi opens up about the challenges she faced as a founder. Burning out twice, not sleeping with severe anxiety and heart palpations. She shares some strategies for dealing with it and getting support.

 

A great episode for any founder or wannabe one. Packed with honest, real and useful advice.

 

We touch on:

  • How she realised her dream of running her own business when she had no idea what to do.
  • Importance of quality and product.
  • The challenges of having 100 teas in their range.
  • Standing by your values and what you do.
  • The challenges of letting other people take over your brand and grow it bigger than yourself.
  • The importance of failure and learning from it.
  • Why having a high tolerance for stress shouldn't be celebrated.
  • How to get support with burnout as a founder and entrepreneur.

 

Bird & Blend Website

Krisi's LinkedIn

 

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Jeremy Jacobs is an experienced entrepreneur, business consultant, and mentor. He started his career in digital marketing, managing multi-million-pound campaigns for well-known global brands. He left that career to start 2 businesses including a food manufacturing company with his Mum which ran successfully for 13 years. He now works as a mentor and consultant for a wide range of businesses including start-ups and solo entrepreneurs through his marketing and management consultancy, Cookie Jar Consultancy. He has an MBA with Distinction from the University of Sussex.

 

He is proudly neurodivergent and a member of the LGBTQ+ community. He lives in Sussex with his partner and their two dogs.

 

Personal website: https://jeremyjacobs.co.uk

Cookie Jar:   http://cookiejar.info/

 

Social media accounts:

LinkedIn:   https://www.linkedin.com/in/jeremyjacobsuk/

Instagram:   https://www.instagram.com/jeremyjacobsuk

Facebook:   https://www.facebook.com/jeremyjacobsuk

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How Not to Run a BusinessBy Jeremy Jacobs