New age Indian brands like Ola, Zomato and Oyo are boldly going global in their own unique ways.
With the growing awareness of Indian products and acceptance of Indian culture, Indian brands are now gaining social currency and resultant economic benefits.
This is a big shift from the era when Indian companies entered international markets through acquisitions (think Reliance buying Hamleys, Tata buying Jaguar Land Rover).
From basic agricultural products to becoming a manufacturer of products according to the specifications of international brands to when a country itself becomes a mark of distinction, of quality and class in a certain product.
So be it Royal Enfield or Bira91, or tech companies like Zomato, OYO and Ola, new age Indian brands are boldly going global. | To read full story, visit https://startuparound.com/read/1574008205.5022898/Founders-On-How-To-Build-International-Brands-From-India?ref=audio_experience