Do you fantasise about starting a food business? If you daydream about launching a physical brand, this episode has your name on it!

Laura Mimoun is the co-founder of Kaleido Salad Rolls, which she runs with husband, Denis.

Just 5 years ago, Laura was a corporate marketer for brands like Green & Blacks and Tropicana, when she had an innovative idea…a rice paper wrapped salad sandwich.

In this episode, Laura shares the peaks and troughs of taking a concept and making it reality…

We start with sampling to friends and using her home kitchen to create the products, to her first (sometimes disastrous) food stalls as she road-tested the concept.

We learn how Laura threw herself into the unknown world of hospitality by covertly working front of house in a fast-food restaurant and her first big break catering at London Fashion Week.

That takes us to where she is now - having fundraised, there are now 6 Kaleido sites, including Harrods and Selfridges - alighting the Eurostar and pinching herself as she spots her latest concession.

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https://kaleidorolls.com/