This episode explores the changing healthcare landscape in the UK and Europe, highlighting the challenges hospitals and medical technology (medtech) companies face. The paper identifies four critical considerations for MedTech companies operating in Europe: the need to deliver value innovation beyond clinical features, to partner with customers beyond the product, to solve prevalent problems with scalable solutions, and to use technology to support models more patient-centric. The paper argues that by embracing these considerations, MedTech companies can position themselves as strategic partners to European healthcare providers and address the region's most pressing challenges.

The episode is based on the ZS whitepaper Transforming Global Healthcare Together: Medtech’s Role in empowering providers in Europe

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