Four Learning Styles to Greatness

In 2006, I sat in a converted office in my home in California. My wife and children were asleep, and I wondered what the topic should be for the next course I wrote. In 2001, I had developed the course Marketing With Postcards, which earned me nearly $1 million. At that point, I wasn’t great at creating traffic, but I was very good at converting traffic. The success of this course led to my next course, Traffic Conversion Secrets, which I sold for $1,800. That course, in turn, led to TeleSeminar Secrets, which made over $14 million in under six years. These courses brought me great students, some of whom are now my teachers. They also taught me about the different types of students. There were those who asked “what” questions. Others asked, “Why?” Others asked, “How?” And still others asked, “What if…?” Going back to 2006, I created the course Web Communication Secrets. In that course, I developed something that I’ve been utilizing ever since: shifting the curriculum to appeal to all four of these learning styles. I did a lot of research, and studied David Kolb’s theory of the Experiential Learning Model. It includes four different styles: concrete experience (the style of feeling), reflective observation (the style of watching), abstract conceptualization (the style of thinking), and active experimentation (the style of doing). To clarify these for myself and make them easier to remember, I described them with different words (which you may already have noticed if you’ve been actively paying attention). These are the “what?” learner, the “why?” learner, the “how?” learner, and the “what if?” learner. As you teach all of these learning styles, though, you should do so in a specific order, taking care of the “what” and the “why” learners first. Tune in to learn the details of all this, and much more! In This Episode: [02:31] - Alex introduces the three key insights that he’ll explore in more depth throughout today’s episode. [03:14] - We hear about a specific day in 2006, as well as a course that Alex created in 2001. [05:25] - Marketing With Postcards was the course that got Alex on the map, and led to Traffic Conversion Secrets. [06:28] - Alex talks about the different types of students he got during his courses. [08:04] - We learn about how Alex responded to learning about the four different types of learners. [10:34] - Which of the four styles of learning do you have a bias toward? [12:10] - Alex explains why understanding and being aware of the four styles of learning is so important. [13:57] - There’s a sequence between the what, why, how, and what if, Alex points out. [15:39] - We hear about audio scripting, including the audio script that Alex has for this episode. [18:29] - What could happen in your life in the future if you learn these four learning styles, and change the way you teach or communicate accordingly? [21:42] - Alex shares his method for remembering the four learning styles. [22:30] - Today’s Alexism is this: what makes a good entrepreneur great is their ability to manage uncertainty. [24:47] - Alex talks about selling media for infomercials in 2002 and 2003. [26:43] - Alex explores what it means to have high intention and low attachment. [28:40] - The context of your presentation or course is more decisive than the content, Alex explains. [29:20] - We hear a review of the topics that Alex has covered in this episode. [30:16] - Did you enjoy this episode and learn something valuable? If so, please take a moment to head to this link, and type in your biggest takeaway from this particular episode as a review. [31:18] - In honor of this 16th episode, Alex is giving away his book Alexisms completely free! To learn how to get yours, listen in to the episode. Links and Resources: Alex Mandossian MarketingOnline.com Skipio - where mass business texting gets personal! Alexisms by Alex Mandossian All Selling Aside on iTunes Traffic & Conversion Summit Ryan Deiss Perry Belcher Roland Frasier Russell Brunson Vishen Lakhiani ClickFunnels Virtual Book Tour Secrets David Kolb Experiential Learning Model Web Communication Secrets The Platinum Rule by Dr. Tony Alessandra Skipio