Four Pillars Marketing

We explore Sea Changes of the path in technology and marketing, and look to the future what is the most significant Sea Change that will affect marketing going forward.  

A look at websites past, present and future. 

This podcast concludes our rebranding project.   It is recommended that you listen to the previous podcasts, Rebranding Parts I and II prior to this one.  All three provide a complete look at the rebranding process from conception to postlaunch activities.  

In this podcast, we follow up the formation of our Brand Committee and research with the build out of the elements of the brand.  These aspects include brand story, verbal and visual identities.  

We explore the process of organization rebrand in three podcasts.  This first one explores the need for rebranding, the necessary process to begin, and brand agency and research selection.  

This podcast address pay per click including both the basics and some items for the more advanced marketer.  We also ask about the status of PPC in the years ahead and whether it will be GOOGLE!! forever.  

This podcast features Bancroft Digital's analytics expert Tim Munsell.  We cover everything from the role of marketing analytics in the overall organization strategy to whether benchmarks are a net positive.  

Influencer marketing is not just for B2C.  Learn about its value, how to ID influencers, and what technology exists to support these special campaigns.  

Learn how AI can positively impact your marketing.  This podcast discusses trends, tools and and concepts.  

This podcast explores the elements of effective content marketing, some of the technology needed to support it, and what 2021 holds for the future of this critical aspect of any marketing strategy.