This podcast details the remarkable Customer Experience (CX) transformation of Jedco’s Jeddah Airports' King Abdulaziz International Airport (KAIA), supported by daa International and its CX expert, Georgios Efkolidis. Initially performing poorly with a low satisfaction score and a three-star SKYTRAX rating, the airport underwent a rigorous, structured improvement strategy focusing on people, premises, and processes. This rapid change included significant investment to improve basic amenities like signage, Wi-Fi, and seating, along with the implementation of over 2,000 new signs. As a result, Jeddah Airports' satisfaction scores improved dramatically, its customer accreditation level rose from Level 1 to Level 3, and the airport rapidly achieved a four-star SKYTRAX rating in March 2025. The success demonstrates the value of a coordinated, data-driven approach, with the airport already aiming for a five-star rating