One battle that Facebook has been unable to win is convincing users that their data tracking practices help businesses or users alike. It should come as no surprise since both Facebook and companies have been abusing this unrestricted access to user data to the point of alienating users away from the platform and turning against advertisers. 

With the arrival of iOS 14.5, Apple is handing back users control over their privacy, up to a certain extent. Users get to decide if they want Facebook to track them outside of their platform in other apps, and if you want to find out what the opt-in rates have been amongst iPhone users since tune in, you probably won't be surprised.

While the impact of iOS 14.5 is limited to Apple users, its rollout is initiating an era that users are speaking out and putting privacy ahead of convenience. However, the question that is yet to be answered for how long will it last? Join our conversation as we explore how to navigate law firms' Facebook advertising under the new fourteen-point five-era.

Resources mentioned in our episode:

• Facebook Opt-In Rates 
• How Apple 14.5 Release Might Affect Your Law Firm's Facebook Ads 

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