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Fox Media Is Doubling Down On Blockchain With 9 Franchise - Related Web3 Projects
In an effort to disrupt the TV industry and leverage distributed ledger technology (DLT) for game-changing fan engagement, Fox Media has launched a blockchain-specific division called Blockchain Creative Labs. The division's chief revenue officer Tomasso Sandretto was in attendance at the Outer Edge LA conference and sat down with Blockchain Journal technical analyst Bob Reselman for an in-depth interview regarding Fox's plans for blockchain.
According to Sandretto, one of the first fruits of the division's labor will be the integration of NFTs into the Dan Harmon-created Krapopolis animated series that airs for the first time in Fall 2023. To bring fans on board to a more intimate relationship with the show, Blockchain Creative Labs has minted a collection of 10,000 Picture for Profile (PFP) NFTs featuring Krap Chickens; the currency of the show. The resulting NFT-driven fan experience, said Sandretto in the interview, will involve sneak peeks, in-person activations, rights to vote on the show's content, and even a chance to be on the show.
Not resting on the laurels of the Krapopolis project, Blockchain Creative Labs is following up with NFT-based integrations into the Masked Singer (now in its ninth season) where fans can vote on different components of the show and have access to behind-the-scenes cuts and confessional rooms that nobody else has ever seen. Beyond that, Sandretto and his team are working on a project for Fox Sports that will offer football fans a more engaged experience with the United States Football League; one that connects fans and ticket holders directly with teams and players.
During the interview, Sandretto delves into the challenges in onboarding Fox's audience to a pure Web3 experience and how Blockchain Creative Labs is looking into more of a hybrid approach involving traditional Web 2.0 onboarding techniques that the majority of Fox's audience is undoubtedly more comfortable with (these blended onboarding techniques are often referred to as "Web 2.5" approaches).
To watch the video version of this podcast or read its full-text transcript, go to:
https://blockchainjournal.com/interview/fox-media-is-doubling-down-blockchain-9-franchiserelated-web3-projects/
The video can also be watched on Blockchain Journal's YouTube Channel at https://youtu.be/rpBzUi6Y9Us
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By Blockchain JournalIn an effort to disrupt the TV industry and leverage distributed ledger technology (DLT) for game-changing fan engagement, Fox Media has launched a blockchain-specific division called Blockchain Creative Labs. The division's chief revenue officer Tomasso Sandretto was in attendance at the Outer Edge LA conference and sat down with Blockchain Journal technical analyst Bob Reselman for an in-depth interview regarding Fox's plans for blockchain.
According to Sandretto, one of the first fruits of the division's labor will be the integration of NFTs into the Dan Harmon-created Krapopolis animated series that airs for the first time in Fall 2023. To bring fans on board to a more intimate relationship with the show, Blockchain Creative Labs has minted a collection of 10,000 Picture for Profile (PFP) NFTs featuring Krap Chickens; the currency of the show. The resulting NFT-driven fan experience, said Sandretto in the interview, will involve sneak peeks, in-person activations, rights to vote on the show's content, and even a chance to be on the show.
Not resting on the laurels of the Krapopolis project, Blockchain Creative Labs is following up with NFT-based integrations into the Masked Singer (now in its ninth season) where fans can vote on different components of the show and have access to behind-the-scenes cuts and confessional rooms that nobody else has ever seen. Beyond that, Sandretto and his team are working on a project for Fox Sports that will offer football fans a more engaged experience with the United States Football League; one that connects fans and ticket holders directly with teams and players.
During the interview, Sandretto delves into the challenges in onboarding Fox's audience to a pure Web3 experience and how Blockchain Creative Labs is looking into more of a hybrid approach involving traditional Web 2.0 onboarding techniques that the majority of Fox's audience is undoubtedly more comfortable with (these blended onboarding techniques are often referred to as "Web 2.5" approaches).
To watch the video version of this podcast or read its full-text transcript, go to:
https://blockchainjournal.com/interview/fox-media-is-doubling-down-blockchain-9-franchiserelated-web3-projects/
The video can also be watched on Blockchain Journal's YouTube Channel at https://youtu.be/rpBzUi6Y9Us