In this episode, Jae speaks with Monika, founder of Apex Specialists, a company reshaping leadership in the energy and climate tech sectors. Monika shares the company's evolution from coaching aspiring product managers in 2020 to offering fractional Chief Strategy Officer and Chief Product Officer services starting in 2023. She clarifies the true nature of fractional leadership—emphasizing deep integration into a company’s strategic core—and discusses how Apex grows primarily through referrals and organic connections. Monika outlines her 2025 goals, including doubling revenue and earning a board seat, while reflecting on emerging trends in AI and sustainability. She also offers valuable insights for entrepreneurs: fall in love with the problem, and know what to say yes—and no—to. The episode wraps with plans for a business development conversation and details about podcast promotion logistics.