Most companies don't need a full-time CMO. They need the right one, part of the time.

In this episode of Marketing Moves, host Ashtyn Morris (VividFront) sits down with Aurora Toth, Area Managing Partner & Fractional CMO at Chief Outsiders, one of the nation's leading on-demand executive growth firms to unpack what it actually takes to walk into a stuck company and walk out with a growth story.

In this episode, you'll learn:

→ Why the CMO seat has the shortest tenure in the C-suite, and what marketers can do about it

→ What "results, not consulting" actually looks like when you're inside a client's business

→ How the Growth Gears framework turns vague marketing budgets into measurable revenue

→ Why mid-market CEOs don't trust marketing, and how to change that conversation

→ What fractional executives do differently than traditional consultants or full-time hires

→ How to diagnose an underperforming brand before you ever touch the strategy

→ The biggest marketing mishap Aurora sees over and over (and it's embarrassingly fixable)

If you're a mid-market CEO, a marketer trying to earn a seat at the table, or someone curious about the fractional model, this episode is required listening.