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Fractional CMOs, Positioning & Building Utility into B2B Tech Websites w/ Mark Evans of Marketing Spark
In this episode, I sit down with Mark Evans, fractional B2B SaaS CMO and host of the podcast Marketing Spark, to talk about the state of fractional CMOs in B2B SaaS, the importance of getting back to marketing basics with proper positioning, and how marketers need to be more entrepreneurial to drive demand in 2023 and beyond. Let's get into it.
Hosted by Ausha. See ausha.co/privacy-policy for more information.
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By WebstacksIn this episode, I sit down with Mark Evans, fractional B2B SaaS CMO and host of the podcast Marketing Spark, to talk about the state of fractional CMOs in B2B SaaS, the importance of getting back to marketing basics with proper positioning, and how marketers need to be more entrepreneurial to drive demand in 2023 and beyond. Let's get into it.
Hosted by Ausha. See ausha.co/privacy-policy for more information.