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Fractional engagements, focusing on conversions, and finding fulfilling work
In this episode I speak with Tracy Laranjo.
Tracy is a Fractional Head of Conversion Rate Optimization and Experimentation who builds high-performing optimization programs for direct-to-consumer brands and agencies.
She was Experiment Nation's #1 Must-Meet CRO in 2023, one of Kameleoon's top experimentation influencers from 2022 to 2023, and the former co-host of “From A to B,” the experimentation podcast.
She is an advocate of neuroinclusion in the workplace and openly shares her experiences as a woman with ADHD, which we touch on in our conversation.
She was a great guest, and we covered topics including:
Self-care, self-reflection, and self-awareness
Living intentionally
Avoiding playing the short game and building value beyond immediate gratification
The importance of word of mouth while being mindful of developing outbound sales motions
Rejection and not taking things personally
And other topics.
Tracy was a ton of fun to speak with.
We covered some deep topics and her journey really resonated with me. And I think it will with you too.
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By Will Stevens
5
22 ratings
In this episode I speak with Tracy Laranjo.
Tracy is a Fractional Head of Conversion Rate Optimization and Experimentation who builds high-performing optimization programs for direct-to-consumer brands and agencies.
She was Experiment Nation's #1 Must-Meet CRO in 2023, one of Kameleoon's top experimentation influencers from 2022 to 2023, and the former co-host of “From A to B,” the experimentation podcast.
She is an advocate of neuroinclusion in the workplace and openly shares her experiences as a woman with ADHD, which we touch on in our conversation.
She was a great guest, and we covered topics including:
Self-care, self-reflection, and self-awareness
Living intentionally
Avoiding playing the short game and building value beyond immediate gratification
The importance of word of mouth while being mindful of developing outbound sales motions
Rejection and not taking things personally
And other topics.
Tracy was a ton of fun to speak with.
We covered some deep topics and her journey really resonated with me. And I think it will with you too.