In this episode of the Nonprofit411 Podcast, Sarah Barton is joined by Cindy Wagman, founder of the Fractional Fundraising Movement. Cindy discusses how fractional fundraising offers small and mid-sized nonprofits the opportunity to access C-suite level fundraising expertise without the cost of a full-time hire.

Cindy shares her journey from working with small nonprofits to launching her consulting business and how fractional fundraising grew from helping organizations do the work, to teaching fundraisers how to build their own fractional fundraising businesses. She emphasizes how this model is a game-changer for organizations with limited budgets, enabling them to get the high-level expertise they need without overextending their resources.

Throughout the episode, Cindy also talks about the challenges many nonprofits face with staffing, particularly in today’s economy, and how fractional fundraising helps address those challenges. She highlights the benefits of having both strategic oversight and day-to-day implementation, removing the emotional labor from executive directors, and enabling them to focus on other areas of their work. Cindy also touches on common misconceptions about donor fatigue and the reluctance to fundraise, reminding nonprofits that they must continue asking for donations, even during uncertain times.

Cindy’s insights offer practical advice for nonprofit leaders and fundraisers looking for effective, sustainable solutions to grow and improve their fundraising efforts.