Jess Schultz, a Fractional CRO/CMO, talks about the challenges faced by founders of B2B SaaS companies as they transition from founder-led sales to a more structured go-to-market strategy. Jess and Jay discuss the emotional toll on founders, common mistakes in scaling sales, and the importance of understanding the ideal client profile. Jessica shares her insights on identifying root causes of revenue issues and offers strategies for effective execution while emphasizing the need for alignment within teams.

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