Framing modern slavery– how to talk about modern slavery to improve its public understanding in the UK. Recording of the Modern Slavery and Human Rights Policy and Evidence Centre's (PEC) lunchtime seminar. James Robertson, an Associate at PIRC, presents the findings of the research project commissioned by the Modern Slavery and Human Rights PEC on reframing of modern slavery to increase its public understanding in the UK. He also shares practical tips on what to think about when communicating about modern slavery, including how to get beyond the current dominating narrative of defenceless victims needing to be rescued from evil traffickers, problems with the frame of ‘modern slavery’, the need to talk about specific forms of exploitation, evoking respect and empathy rather than pity towards survivors and the need to be guided by them. Followed by a short Q&A.