All Fran Dunaway wanted was a nice shirt for work.

She was looking for a menswear-quality button-up shirt — the ones with cool patterns and fun details — but tailored for a woman’s body. To Fran’s frustration, this type of product didn’t exist — yet.

Fran knew she wasn’t the only one struggling to find gender-neutral clothes that would help her confidence, so she came up with her own solution: TomboyX. Fran and her wife created a Kickstarter campaign to launch the business. They raised $76,000 in just 30 days (!) — Fran knew they were on to something huge.

In this episode, Fran discusses how she and her wife built a successful clothing company from the ground up — with absolutely zero industry or marketing experience. She talks candidly about navigating the challenges, and how her brand is adapting to the current socio-economic climate.