Franchise discovery is a structured process, yet many candidates unknowingly sabotage themselves along the way.

FranPath consultants Jake Hamburger and Shirley Kefgen break down the most common mistakes candidates make during discovery. They explain why some candidates stall at validation, how misinterpreting territory dynamics leads to poor decisions, and the predictable points where fear disrupts progress.

If you are currently exploring franchise ownership, this episode will help you recognize the pitfalls that derail most candidates and move through discovery with greater clarity and confidence.