This is part 2 of our interview with Joe Mathews, author of Street Smart Franchising.

Stree Smart Franchising provides real-life stories from the trenches illustrate to you how to cope with the difficulties a franchise presents. Smart Franchising reveals the personality types most likely to succeed at franchising and warns you about the character traits that may increase the risk of failure. Plus, it offers an in-depth look at what happens during the research and investigation of a franchis