How many of us wish we'd invested in Apple stock back in the day, or Tesla, or BitCoin? Early adopters who catch the wave early can reap significant rewards, but what about the potential risk? 

If you're exploring entrepreneurship and franchising is your chosen vehicle, you may find yourself in the position of considering an emerging brand. If so, this episode is worth a listen as we'll discuss the pro's and con's of established concepts (often defined as having 100+ locations) versus emerging (defined as under 100, sometimes even under 10).

This episode is not intended to provide a comprehensive and definitive list of considerations, but instead to help guide you toward developing your own questions and where/ how to find the answers.