Knowledge@Australian School of Business

Franchising: Commercial Marriages from Heaven or Hell?


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Franchising has boomed in Australia, now the world's most franchised

nation per head of population. But the collapse of franchise chains –
most recently booksellers Angus & Robertson and Borders – highlights
that there are considerable additional challenges to the popular
business model. What happens when a franchisor fails to move with the
times or when franchisees and franchisors fall out? There are numerous
upsides to these popular "commercial marriages", but – far from
cookie-cutting – franchising is one of the most intricate and
complicated ways of doing business, argue experts at the Australian
School of Business.

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