Richard Walsh and Max Emma explore the evolving landscape of bookkeeping and franchising in the post-COVID era. Max shares his journey from corporate life to entrepreneurship, overcoming challenges during the 2008 crisis, and expanding his bookkeeping business. They discuss the importance of duplicatable models in franchising, industry trends, and territory protection. The conversation highlights virtual bookkeeping services, business challenges, and the significance of franchising education. The episode delves into choosing the right franchise, financing, and the advantages of franchising over starting from scratch. Emphasis is placed on innovation, the rise of younger entrepreneurs, and encouraging entrepreneurship through franchise systems.

(0:00) Introduction and shift in bookkeeping post-COVID

(1:07) Guest introduction: Max Emma and his entrepreneurial journey

(2:00) Transition from corporate to entrepreneurship and 2008 crisis challenges

(3:21) Birth and expansion of the bookkeeping business concept

(5:24) Launching a franchise brokerage and the importance of duplicatable models

(8:08) Challenges and trends in franchising

(12:07) Franchising industry trends pre and post-COVID

(15:02) Lifecycle and territory protection in franchising

(17:54) Virtual bookkeeping services and COVID's impact on business

(24:05) Overcoming business challenges and franchising education

(26:29) Choosing the right franchise and matching opportunities

(30:20) Financing and benefits of franchising vs. starting from scratch

(37:00) Exploring various franchise types beyond the food industry

(41:42) Innovation and adaptation in business and franchising

(47:45) Closing thoughts, services, and contact information for Max Emma

(49:22) Rise of younger entrepreneurs and financing options in franchising

(50:35) Encouraging entrepreneurship and benefits of franchise systems

(51:16) Sponsor: grittolead.com and sharpened impact simulator

(51:44) Final sign-off and motivational message