In this SYNKD Live 2025 recording from Atlanta, GA, Franco D’Ascanio, President & CEO of D’Asign Source and Coastal Source, presents a compelling vision for transforming outdoor living in niche markets. He reflects on building a high-end brand in the Florida Keys and shares how quality, client relationships, and technology integration—especially lighting and audio—became the foundation of their success. Franco explores the challenges of operating in a small, weather-intense environment and how that shaped their commitment to durability and premium design. He also underscores the importance of trust and relationship-driven marketing in outdoor living. Finally, Franco offers forward-thinking insights into how this space will evolve, touching on sustainability and tech innovation.