Branding Love Letters

"Franco Manca: Less Is More In Branding" — Thomas Thorogood, Media Producer


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Franco Manca is a British pizza chain and media producer Thomas Thorogood's favourite brand. When he was at university, this pizzeria hosted some of Thomas' happiest memories and most creative conversations. He keeps returning, deliberately seeking out Franco Mancas across the UK. Whether it's in Cambridge, Edinburgh or Brighton, stepping through their doors always feels like a homecoming.

EPISODE TRANSCRIPT: www.pilgrimage.design/10-franco-manca

Speak Life website: www.speaklife.org.uk

What is this podcast?

Case studies in brand loyalty, equipping you to better connect with your audience. In each episode, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion.

Podcast artwork created with the help of Canva AI.

AI policy: ⁠www.pilgrimage.design/ai-policy⁠

Who am I?

I'm Sam Thorogood. I help Christian entrepreneurs clarify and communicate their mission through branding.

My website: ⁠www.pilgrimage.design⁠

Final thing (I promise)!

I'd love for you to check out my newsletter at the crossroads between Christianity and design: ⁠pilgrimagedesign.substack.com

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Branding Love LettersBy Pilgrimage Design

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