We talked to the passionate Frank Benedetto, PT, S&C specialist and business coach, to discuss:

• Mission-driven and value-driven business

• Moving beyond a list of services to selling outcomes

• Finding your niche - what and how

• Basics of marketing

• Resources and first steps for starting a business

Check out Frank’s content at instagram.com/frank_benedetto.

Exclusive Life Design Worksheet for our TKEX Community: bit.ly/HB-Life-Design