In this eye-opening episode of 21st Century Entrepreneurship, our guest is Frank Licea, co-founder of a fast-growing tech startup. Frank shares his experiences in building a business in the competitive tech market without a household brand. From costly marketing attempts to a pivot towards focusing on personal branding, Frank's journey offers valuable lessons for entrepreneurs navigating similar waters.Frank talks about the company culture, highlighting the importance of clear internal values...

Frank Licea: Navigating The Evolving Workplace

The 21st Century Entrepreneurship Podcast is a 4 x Gold-Award weekly show that features interviews with cutting-edge leaders and successful entrepreneurs. We talk about the fundamentals of starting and growing a business, achieving and maintaining success, as well as the difficulties of entrepreneurship and its future. Subscribe to the 21st Century Entrepreneurship Podcast and never miss an episode, so you can stay on top of the curve and gain the knowledge you need to succeed in today's competitive landscape.

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Self-Improvement

Scott Cohen is a trailblazing entrepreneur and the CEO of Jukebox (JKBX). We spoke about his unconventional approach to business, the intersection of music and finance, and the importance of compassion in the workplace.Scott shares his journey of founding Jukebox, the first platform allowing fans and investors to participate in the music industry's profits. He challenges traditional entrepreneurial advice, stating, "The last thing you want is a business plan and a financial model... it kind o...

Scott Cohen: Is Compassion Key to Business Success?

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Jeff Tarran is the COO of Gunderson Direct, America's largest independent direct mail marketing agency, and in this episode, he shares his extensive knowledge on the efficacy and strategic use of direct mail in modern marketing. He discusses why direct mail continues to offer unparalleled return on investment, claiming, "Direct mail has the highest ROI of any marketing channel."One of the compelling points Jeff makes is the inherent trust and tactile engagement that direct mail commands: "Dir...

Frank Licea: Navigating The Evolving Workplace

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