This week on BBB:
Matt and I think out loud about Frankenbrands. What exactly is a Frankenbrand, and what do you need to know about it?

Show notes:
Tesco's branding wheel
Levi's & Lego
WIRED on the Lego House

Where to find us:
Tony's website: https://letsmarque.it/
Matt's website: https://apt.uk/