As one of the largest producers of premium cars in the world… you may think Daimler is all about making the sale. But Daimler believes its future lays beyond the car lot. Franz Reiner is the C-E-O of Daimler’s Mobility business unit. Car sharing, riding hailing and the demand for other ways to get around, are only growing. Hoping to capitalize on this, Reiner’s group is developing a platform for app-based mobility solutions within cities.