Episode 90 of the Business Bookshelf - Fred Copestake - Author of "Selling Through Partnering Skills"

Fred is a consultant, trainer, coach and an expert in helping sales professionals around the world to improve their performance and unleash their full potential.  He is the principal consultant at Brindis, the consultancy he founded in 2004.

You can find his company at www.brindis.co.uk.

I talk to him about his new book “Selling Through Partnering Skills” - which looks at the evolving world of sales and sets out what people need to do to refine their approach.  You can buy "Train Naked" by clicking here.

The host of the podcast is Lance Peppler.  Email him at [email protected] or visit www.ideastorm.co.za.

This episode is sponsored by Idea Storm - an exponential, innovation and leadership consultancy.  Book your free strategy session by visiting www.ideastorm.co.za.