If you’re serious about radio, audio and media as part of your career, chances are you’re familiar with Radio Halll of Famer FRED JACOBS. After a spectacular career in programming, he founded Jacobs Media in the '80s. With the arrival of digital media in the ’90s, Jacobs pivoted toward new media, starting with nationwide Techsurveys that helped identify changing audience tastes.

In this episode, Fred reveals ONE saving grace for traditional media. The game plan is simple. The solution is 100% logical.

The question...will anybody DO IT?