<p>Fred Sattler, Senior Vice President at MediaLink, explains how automotive companies think about radio advertising. He explains how marketing budget decisions are made at the Tier 1 (national brand), Tier 2 (regional organizations) and Tier 3 (local dealership) level.</p>

Fred Sattler, Senior Vice President at MediaLink, explains how automotive companies think about radio advertising. He explains how marketing budget decisions are made at the Tier 1 (national brand), Tier 2 (regional organizations) and Tier 3 (local dealership) level.

<p>Fred Sattler, Senior Vice President at MediaLink, explains how automotive&nbsp;companies think about radio advertising. He explains how marketing budget decisions are made at the Tier 1 (national brand), Tier 2 (regional organizations) and Tier 3 (local dealership) level.</p>

Fred Sattler of MediaLink

Thought leaders in the radio broadcasting and automotive industries talk about the connected car backstage at the 2015 DASH Conference.

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Fred Sattler of MediaLink

Fred Sattler of MediaLink