Alastair Greener Generationally Speaking

Freddie Miller - A Gen Z Take on Rural Revival


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Freddie Miller shares his journey from urban London to a rural career in river management. He breaks common Gen Z stereotypes with his passion, work ethic and ability to connect across generations. A refreshing conversation about purpose, communication and the evolving relationship between younger and older workers in traditional industries.


Freddie Miller Takeaways:

  • Purpose-driven work is Gen Z’s “salary multiplier.”
  • Inter-generational buddying speeds up skills transfer
  • Eco-certification is moving from “nice badge” to market gatekeeper 
  • Digital storytelling (GoPros + short-form video) is revitalising rural perspectives
  • Rural careers flourish when housing and transport barriers are addressed early

Freddie Miller Links

Instagram - FreddieOnTheFly


Generationally Speaking Links:


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Alastair Greener Generationally SpeakingBy Alastair Greener