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Hey, today I'm going to be talking about free content for website and how it improves business.

Content is a highly leveraged way to form a relationship with someone. The key is relationship. You ever notice that on Facebook someone will message you about checking out a Facebook Page or it's some type of pitch?

You are probably skeptical because you don't know the person. If you build a relationship with that person and trust them then you are more likely to buy. They have to buy you first.

This is where content comes into play because it's a way to build a relationship. There are many ways to build a relationship with and many different social platforms to do it.

However video with the face and words is the best. This is why YouTube is a fantastic way to build relationships with people.

It's just harder to build a relationship with words. Voice i