E41: Today, we’re exploring the most authentic way to market your product: User Generated Content (UGC). Discover how UGC, created by real users of your brand, can transform your marketing strategy and build trust with your audience.From organic reviews to paid collaborations, learn how to effectively leverage UGC to enhance your brand’s authenticity. See examples from leading brands like Fenty Beauty and Aerie and get practical tips for integrating UGC into your marketing efforts.