Media training can help you interview better when you talk to reporters, journalists and online influencers.

This free media training course features Commcore Consulting Group CEO Andrew Gilman, a master media trainer, who was interviewed following his master class at the PRSA International Convention in Detroit.

Commcore provides executives and spokespeople in corporations, associations and public affairs organizations with communication skills training and public relations services virtually and in-person. They have customized training and coaching services to meet thier client’s needs

Mr. Gilman is also author of the book “Get to the Point” and also posts about sticky message of the month on his blog.

In this audio recording he provides an introduction to the most important things you need to know if you are serving as a official corporate spokesperson for an organization.

If you've never experienced a media training session before this recording will get you up to speed in a short of time.

What is Media Training?

Media training involves helping business leaders represent themselves effectively when interviewing to the news media through role playing exercises, mock interviews and watching and critiquing yourself on video.

A media trainer teaches business people how to communicate in short statements or sound bites that are difficult for journalist to edit and use out of context.

Media training session with Aboitiz in Manila

You learn how to avoid making ambiguous statements. The point is to speak in no uncertain terms that can be misinterpreted.

Media training how to avoid some of the common pitfalls that arise when interviewing with reporters who are filing stories on a short deadline and may not have the time to consider the nuances or inferences of a statement and instead take it for what it is.

Media training, while still popular today, was more popular before the internet and social media, when journalists were the gatekeepers of public audiences.

Media Training vs Social Media Training

Today, since anyone can communicate to the public via social media, social media training courses help non-official spokespeople used social media effectively and responsibly at work.

I have plenty of free social media training courses you can take if you're interested in training unofficial spokespeople.

Online social media training course give businesses a useful, cost-effective way to increase their social media literacy and, in turn, effectiveness.

I have a library of online social media training program with the same high-quality, top-rated content I present in my social media bootcamps all over the world, backed with an arsenal of supplemental materials.

Social media training session I led at the US Embassy to Athens in Greece.

If you're looking for social media training courses or if you need help producing customer success webinars for SaaS, check out these links. That's not what this podcast is about.

How Much Does Media Training Cost?

This is a free media training session with interview drills that I recorded with a very experienced, senior media trainer with decades of experience.

He trains c-level executives and business leaders to serve as corporate spokespeople in official capacity.

If you're looking to bring in a media trainer to conduct live media training at your organization,