Your exhibitors are already spending money on LinkedIn, Google and Meta. The question is whether that spend runs through your event, or around it.

In this episode of The Event Tech Talk Show, Adam Parry is joined by Beezar Sirini and Danis Nova, co-founders of Boost Express, the platform building co-branded advertising for trade shows and the companies that exhibit at them.

The conversation covers:

• What event-endorsed advertising actually is, and why it pulls from the digital marketing budget rather than the events budget
• The 57% conversion rate Boost is seeing on exhibitor sales calls, and why those calls average 17 minutes
• Why co-branded campaigns outperform exhibitors' own ads, with click-through rates of 1.16% against a LinkedIn benchmark of 0.4 to 0.6%
• How one health event generated 1.4 million impressions, 17,500 clicks and 18,000 qualified ICPs through exhibitor-funded campaigns in six months
• The shift from a three-day event relationship to a twelve-month one
• Where AI agents fit into the roadmap, and what that means for smaller exhibitors who have never run a paid campaign

If you organise an event, exhibit at one, or sell into either, this is a conversation about the budget pool sitting next to the one everyone already fights over.

Subscribe to The Event Tech Talk Show wherever you get your podcasts, and connect with Adam Parry on LinkedIn for more conversations with the founders shaping the event technology industry.