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Free Resources to Market Your Extended Warranty Program
On this episode of Trade Talk, Marc Piper the Project Manager for JB Warranties shares some details about the free print materials they provide to customers to help them market extended warranties.
Here's a breakdown of what you'll learn:
HVAC trifold, flyer, postcard, and coverage form
It’s tangible. The recipient has to touch it so they have to see it.
It’s personalized.
Mail is familiar to everyone.
Direct mail response rates are between 5% and 9%. The 5% rate is mostly for envelopes.
Connect with Participants:
Hosts:
Alanna Jackson and Stacy Jackson
Guest:
Marc Piper
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By JB Warranties
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On this episode of Trade Talk, Marc Piper the Project Manager for JB Warranties shares some details about the free print materials they provide to customers to help them market extended warranties.
Here's a breakdown of what you'll learn:
HVAC trifold, flyer, postcard, and coverage form
It’s tangible. The recipient has to touch it so they have to see it.
It’s personalized.
Mail is familiar to everyone.
Direct mail response rates are between 5% and 9%. The 5% rate is mostly for envelopes.
Connect with Participants:
Hosts:
Alanna Jackson and Stacy Jackson
Guest:
Marc Piper