Do Free Trials fuel the growth of a company or create users who don't want to purchase your product? 

In today's episode I discuss the positive and negative impacts of free or discounted trial offers. 

Key Highlights:

• Free Trials bring in new customers, free can be great! 
• You have to be able to track your users and segment them out to understand how they churn and engage with your service
• Make sure you have mechanisms in place to combat fraudulent activity - bad actors like free trials 
• Do the right thing if you are running free trials - Engage with your customers, let them know you are going to charge them - be upfront so there are no surprises (or chargebacks)

Payments For Payments