Join us on episode 4 as we chat it up with CEO and Entrepreneur of Cloud Optik, Michael Sterl. Mike is an OG in the UC space and offers a wealth of knowledge ranging from sales enablement to driving focus to the end customer to how to optimize usage of data to drive behavior and increase engagement. Mike shares his insight on industry shifts in the market and how businesses can stay ahead of the game by building a better strategy around all areas of the business, looking beyond just the technology.  Mike will be speaking at KAZOOcon 2019 on June 18th - June 20th and we hope you'll gain insight from his communications and business insight.