What are the Americans who will decide the 2024 election thinking?

Anat Shenker-Osorio is a legendary messaging expert and the host of the fantastic Words to Win By podcast. And she’s constantly in focus groups with the “double hater” and “disaffected swing” voters who will decide if this republic will embrace fascism. 

So, she has a good idea of the challenges that Joe Biden, democracy, and we all face. Making the threat of Trump feel real somehow remains a real obstacle. But the good news is that the more voters know, the more they tend to lean Biden. 

We spoke to Anat about embracing “freedom,” how to talk about the best jobs market of our lifetime without telling people to “Quit yer bitchin,” and why talking about Trump’s felonies is far better politics than imitating Trump at “the border.”

Catch up on all the episodes of “How are you feeling about democracy?” here.

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