Welcome back to another episode of Scaling Wellness! As you’re listening to this, I’ll be in Barcelona so it felt like the perfect moment to talk about something I know so many of us crave in business and life: freedom.

I’ve been teaching Pilates since 2004 and like many wellness professionals, I started with evenings, weekends, and classes that fit around my family. But I’ll never forget lying on a unicorn float in a pool one summer, realising that my income stopped the moment I left the studio. That was the spark that led me to digital products and memberships.

In this episode, I share:

• What freedom actually looks like for me, and why it matters to design your business intentionally.
• Why the way you sell (launch vs. evergreen vs. hybrid) impacts your freedom.
• How niching down creates clarity, ease, and more fun in your business.
• Why building your email list is key to scaling without being tied to social media.
• The role of one product, one strategy, one audience in creating true freedom.

Whether freedom for you means travel, time, or financial security, this episode will help you map your next step towards it.

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👉 Connect with me on Instagram: @carolinecopp