How did Reason come to be a practically household name within the freedom movement, and what can other pro-liberty non-profits learn from their success?

Online video is totally changing people's first impression of free market ideas, and Reason has attracted a massive following with their short-form documentaries and video editorials.

Today's guest, Jim Epstein, is a writer and producer for Reason TV, and he's been at it with video since before Facebook and YouTube were even a thing, so he knows a thing or two about how to change hearts and minds with video and how it's evolving as a medium.

So here's what you'll learn in this episode of Leading Liberty:

• How to integrate video content with your organization's written work

• Why Reason's #1 most popular video attracted twice as many viewers as #2

• 4 best practices to keep in mind to get as much mileage as possible out of your video

• What to consider when choosing your primary playground on social media

• The most important element in creating a compelling final product

• The first decision you need to make if you'd like to incorporate video into your own marketing strategy

• And lots more!

So on that note, let's dive into the interview!

Resources in this episode:

Reason TV

Jim's Author Page on Reason.com

Reason Magazine

Reason Media Awards

Institute for Justice Videos

Questions about incorporating video into your organization's marketing strategy?

Ask us in the Leading Liberty Mastermind!

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